Advertising campaign is a course of action to promote our product.
By adding adwords to our site we can attract the customers and we can add campaign with the details such as ad title, ad content, banner, campaign duration, targeting sections and campaign budget.
If user clicks the add they have to spend some amount on monthly basis and user can restrict the ad for the pages to be viewed.
Ad promoter can also earn impressions for each clicks made by user in which advertisers pay the publisher when the ad is clicked.